Fluid Solutions, Web Design, Branding, Marketing & Digital

Richard Alexander Rebrand and Brand Guides

Richard Alexander Rebrand and Brand Guides
Disciplines:
brand
project images
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situation

Representing VW, Audi and Seat, Richard Alexander Limited have now established six vehicle showrooms throughout the region and a reputation of exceptional customer care, honesty and integrity. The car manufacturers all present a strong brand presences, however, Richard Alexander themselves had no recognizable company image thus not getting the recognition they had earned from good service.

brief

Develop a brand for Richard Alexander which could be applied across the group, to represent the company's values and make customers understand the difference between a Volkswagen dealer and a RA Volkswagen dealer. All communication methods were evaluated and aligned with the new brand including, stationery, intranet, web site, exhibition vehicles, vans and POS.