Following a lengthy tender process involving a number of design companies, Connexions West Yorkshire have commissioned Fluid to create and manage the branding and communication literature for a new Government Pilot. The new scheme called ‘The Activity Agreement’ is being piloted around the country with the aim of getting youngsters between 16 and 17 into work. If the initiative is a success regionally we could see the Activity Agreement nationwide by the end of 2008.
Part of the agency selection process was to produce visual concepts for the look and feel of the campaign literature, which was scored by the target audience. The teenagers scored our visuals highly and felt that they spoke to them.
We are currently working on the campaign and hope to showcase the work on our site soon.